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For £99, we will audit your LinkedIn profile and provide advice on improvements.
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You’re already the expert in your field but you’re not getting the recognition you deserve. That’s where we come in. We can help you boost your profile in your field, stand out as the opinion former and attract new clients.
To get on the partnership track you need a high profile that will ensure your equity partners (and salaried partners) know who you are and that you want to make partner. It will gain PR for you and the firm and new instructions so you not only hit your billable targets but exceed them. To win new work and maintain relationships with clients, you need to increase awareness within your target market and be perceived as the expert in your field. You should be able to feed yourself new clients and have an established referrals network and client base. To gain a high profile, we will build you a stellar reputation as early on as possible for your transition from senior associate to partner.
You need to raise your profile within the firm and profession, demonstrate you can add to the bottom line (are concerned with the financial wellbeing of the firm) with high levels of fee income and can generate work for yourself and others (have focus beyond your role within your practice area or sector team). Attracting new business alone will not be enough to make equity partner, you need to continuously grow the firm like a business owner, so it’s important that you have a strong reputation. As one of the essential (but not only) building blocks towards equity partner, you should establish yourself as a sought after solicitor of choice, be ranked as top tier in the legal directories, and become recognised as an expert in your field. We will take your profile to the next level.
You need to establish yourself as the thought leader and go-to expert internally and externally. The cornerstone of your personal reputation is your expertise and how you help clients become more successful, so it’s essential you become known for it. In this leadership position, exposure is important for gaining trust and buy-in, maintaining relationships and competitive advantage. We will build you a sterling reputation to maintain the integrity of the firm in choosing you for head of department.
While there are a multitude of factors that go into the decision, one very important one is you need a profile that underpins the characteristics of an effective managing partner. You also need to be one of the best rainmakers for the firm. To build up and maintain a network of contacts you need a strong reputation, not only in terms of work referrals but people who trust and believe in your abilities. If you want to stand out enough to make managing partner, you need to prioritise becoming known as the go-to expert and building a stream of high-quality new client leads. We will help build you a strong personal brand and high profile that’s memorable.
As a consultant, you are expected to bring in your own clients and the money you make depends on the number of quality clients you have and the value they bring into the firm. In order to win new clients, you need to reach targets unknown to you and convert the leads into new instructions. To do this, you need to ramp up your profile to become the opinion former in your field and stay top of mind when targets have a legal matter arise. We will help position you as the go-to expert so you can grow your client base and profit.
Increase your visibility and build name-recognition within your target market.
Let targets know you exist. Tell them what you can do for them and what sets you apart.
Ensure clients know what they should expect from you, and believe you will deliver it.
Stand out in a crowded legal market so clients trust you and make informed decisions.
We’ll work with you so your ideal clients will want to instruct you.
We will come up with ideas, pitch them to the media and help you secure media coverage and enhance your profile.
We know exactly what editors like to cover, what will resonate with them, how to pitch and how to give you the best chance of coverage.
We’ve provided lawyers with concise media pitches that’s given them the media coverage they need and deserve. We have worked in public relations and understand their thinking, their audience and the ideas they find valuable and have relationships with journalists in the legal sector, business press and national press. So when it comes to pitching, we know what topics are keeping clients awake at night and how to get in front of the people that matter. We know exactly who to pitch to and how to do it effectively.
Our one hour accountability call will help keep you on track so you can methodically target new clients and grow existing ones.
We’ll help you deliver some of your actions and coach you through the various scenarios you’ll encounter as you expand your BD efforts.
You might find you can’t get to your BD priorities. That’s where we come in. We help you stay on top of your leads and referrals. We will suggest and encourage you to get in front of your network by following up with new contacts or clients, connecting with them on social media and suggesting when to move from marketing to them to pitching them.
Our meetings will focus your attention on growing your sales pipeline, sources of new instructions and spotting new opportunities.
We analyse your performance on LinkedIn each month and celebrate your successes and suggest improvements.
Inside our report, you’ll get a dashboard and analysis of how your content has performed, relative to your industry peers.
Our report will cover:
likes;
impressions;
engagement;
click through rate; and
recommendations to make it all better for the following month.
We provide our observations, your top posts and best practice advice on improvements.
We provide personalised LinkedIn training on how to optimise your profile and use it effectively.
We will explain everything you need to know from the basics (optimising your profile to help targets and clients find you) to the different ways you can connect and engage with clients, intermediaries and prospects (how to use it effectively).
The training is fast-paced, practical and broken down into bite-sized chunks. It’s designed to rapidly equip lawyers with the skills they need to meet their social media and marketing objectives. It’s ideal for busy lawyers who can afford very little time away from client matters.
We promise to help you make the most out of your LinkedIn account to win new opportunities and raise your profile.
“We will write two (or more) optimised blogs to position you as the opinion former, giving you time back to focus on important client matters and winning business.
We love bringing your ideas to life. Give us a few bullet points, a target audience and an unmet need, and we’ll give you 500 words (or more) of copy that’ll grab your target’s attention and take you one step closer to winning their business. An idea in the morning is a blog at lunchtime is a lead at teatime.
Leave the thinking to us. We can suggest and plan new topics to cover that are relevant to your firm and clients, and will make news headlines.
We can also enhance your existing blogs and recycle them into evergreen content that is search-optimised and stays fresh for longer. Doing this will help improve your traffic, pre-qulify leads and grow the top of your sales funnel.
We’ll take away some of the heavy lifting by making it quick and easy for you to push out content quickly and ahead of the competition. “
We will optimise two (or more) high-quality social media posts to raise your profile.
We create hub and hero content that your target audience searches for, regularly engages with and distributes on. Which piece of content we create will depend on your social media objectives (e.g gaining more connections) and marketing objectives (e.g positioning you as the opinion former).
Maybe you’ve recently helped a client in a way that’s novel or cool or that they really appreciated?
Maybe you’ve been ranked in the legal directories or won an award?
Maybe there a legal update you want to comment on, a sector insight you’d like to share?
Maybe there are some career insights that you’d like to share with peers?
Our thoughtfully created social media posts can cover a wide range of topics from important legal updates to recycling blogs. All our posts have strong calls to action to drive engagement or traffic to your website profile. We can also create visuals aligned to your firm’s brand to ensure your content stands out.
Rather than relying solely on content that informs, we ensure you are known for credible and valuable information that better showcases your expertise and client successes. We use all our best practice knowledge of social media to help craft high-impact posts that are worth sharing.
We help develop a personal marketing plan with the specific actions you need to take to grow your profile and achieve your career goals.
We start by setting objectives for your career and personal development then build a marketing plan that delivers on those goals.
Maybe you want to make partner?
Maybe you want to make equity partner?
Maybe you want to make head of department?
Maybe you want to be elected managing partner?
We can help set marketing activites that help to deliver these goals and get you more recognition.
Let us focus on delivering the strategy so you can focus on billing more time and increasing your profit.
We have decades of legal sector experience and the skills, knowledge and training to provide exceptional service and outstanding results. Leveraging the team’s broad range of skills, we suggest tailored solutions.
The digital marketing landscape is constantly changing which is why we offer best practice advice at the forefront of the industry and stay ahead of emerging trends by investing in the latest technologies.
We have in-depth knowledge of all areas of marketing, implementing marketing tactics and optimising results. With strategic thinking, we convey the right message across the right channels and deliver tangible results.
We have first-hand experience working inside law firms and understand the sector, clients and strategy. We are excellent at spotting opportunities to attract new targets and grow existing clients.
When we spot an idea, we exploit it quickly before others consider how they would use it. This is driven by our PR mind-set and gives you a first mover advantage.
Our service is turnkey so all your bases are covered. Instead of using social media, PR and digital marketing teams that work in silos, we work closely together to achieve the best results.
We are personally invested and go above and beyond to get you what you need, when you need it. We establish the best way forward to achieve your objectives and cut through what needs to be done.
We promise to always bring you best practice and fresh ideas at all points of the marketing mix and across the business development spectrum, and be transparent about our fees.
For £99, we will audit your LinkedIn profile and provide advice on improvements.
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Simply put, we have a broad range of deep experience in the legal sector and know what works and what doesn’t. Every day we gain insights from other partners and law firms that we apply back into growing you and your firm.
It’s a rolling monthly contract with a three month minimum commitment.
We are interested in keeping the relationship based on genuinely creating value and helping you meet your business goals. Unlike some marketing agencies, we don’t hold you to lengthy contracts but enough time for you to know we work well together, cover all the right bases and to start seeing return on investment.
We’re proud to retain all our law firm clients that have instructed us since we launched three years ago.
We work with clients across the UK, Europe and MENA. It doesn’t matter how close or how far you are as we deliver all the same. Much of our work is virtual but we are also up for face-to-face meetings and can travel to see you on a quarterly basis.
You will have a dedicated team member as your day-to-day contact who will also be responsible for meeting your deliverables. Our team of experts will work on specific areas to ensure you are always receiving the best person for the job. If requested, we will establish a standing monthly, or as-needed, meeting with you and your key stakeholders to review deliverables.
There is no need to upskill us as we are experienced in marketing the legal sector.
As for understanding your business and goals, we are dedicated to getting to know what growth means to you and making strategy possible.
We will have a kick-off meeting to discuss your business and interview you about your offering and how we can meet your needs (establish scope).
Aside from that, we are constantly up to date with the latest marketing trends and write detailed reports on your competitors, so we are confident we’ll have a good understanding of your firm after working together.
Step 1: You call, email or try one of our packages.
Step 2: We have a call to discuss scope and your marketing needs.
Step 3: We propose deliverables and timescales, including breakdown of costs.
Step 4: You decide to instruct us and sign relevant contracts.
Step 5: We have a kick-off meeting with you/your team.
We will ask you to monitor key metrics to tell if the marketing we do together is working. How we do that will depend on the marketing activity you undertake. This might include new business leads, conversion and fee-income.
Continuous v Intermittent Marketing. When lawyers and law firms stop their marketing efforts because they have a full caseload of clients, they lose their leads which are harder and more expensive to get back.
You need a continuous stream of new leads entering the sales funnel to build a strong pipeline so your workload doesn’t dry up. Some leads take longer to convert than others, meaning hiring a marketing agency to do your marketing doesn’t mean you’ll have clients ready to instruct you overnight. It can take time, and many marketing activities work towards broader goals such as improving reputation, increasing profile and establishing authority.
TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me
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