Today, there are 830 million members in more than 200 countries across the world using LinkedIn; it’s the easiest, fastest way to network and grow your professional network and personal profile. In fact, according to Lexis Nexis, 90% of UK lawyers are on LinkedIn.
It doesn’t matter whether you’re a real estate lawyer, divorce lawyer, a solicitor for residential properties, or you specialise in Wills and Estates, the bottom line is anyone with any profession and speciality, especially lawyers, can use LinkedIn to increase their profile, network like a boss and build their business or brand.
And the best thing about it is, once you’re up and running you can use it for several different outcomes. For instance, lawyers looking for recruits or a new role themselves are in the right place when using the platform, as six people are hired on it every single minute. And according to LinkedIn, 45% of its audience are managers, CEOs, VPs and other upper ranks in companies, so it’s a hot spot to network and win those all-important contracts.
So how do lawyers use LinkedIn?
According to a study conducted by Hubspot, Linkedin is the leader of social networking sites when it comes to lead conversion rates, they discovered that 80% of B2B leads come from LinkedIn. So it goes without saying that lawyers across the globe are taking advantage of this and are using LinkedIn to network, and more importantly turn these warm connections into hot leads.
Lawyers are also using LinkedIn to increase their profile, share their values, opinions and specialities and build credibility. Those looking to either expand their team or land a new role, are using LinkedIn to gauge employee satisfaction for a potential new firm, scoping the reputation of the firm or the reputation of a potential recruit.
The bottom line is, that not having a profile or having one that’s unfinished, and unkept, can flag up all sorts of concerns and not being on LinkedIn at all can put off clients, potential leads and employers.
Where should a lawyer start when it comes to LinkedIn?
Build a strong, visible profile and don’t be afraid to stand out
Remember your LinkedIn is not your CV. You want to engage people, not switch them off. Share your values, your goals, and your achievements and add a sprinkle of personality. And don’t forget to upload a profile picture, you’re seven times more likely to be found when you have one!
Fill out your experience
This will not only showcase your talent, but it will help alumni of previous employees to find you and increase your networking possibilities. You’re 12 times more likely to be found on LinkedIn if you have at least two past work experiences listed.
Build connections
Reach out to people in your network like colleagues and clients, and keep on top of connecting with people as you go. Once you meet someone for the first time, request them on LinkedIn with a personal message reminding them where you met. You never know who your connection can lead you to.
Create your own content
One of the best things you can do is create your own content and share your own views, you can get creative with this. Think about something interesting that happened in your day or a cultural element you love about where you work. If you’re looking for inspiration check out our LinkedIn posts prompt.
Be social
LinkedIn is a social networking platform, after all, make an effort to comment on posts that you like, like others’ posts and even share them with your network. This is one of the best ways you can network and build relationships with others.
Keep it fresh
Keep refreshing your profile as you go, and make sure all your details are updated. A complete LinkedIn profile will get you 21 times more profile views, and even more than that 36 times more messages!
If you’re reading this feeling inspired to get your LinkedIn ducks in a row, but you don’t know where to start, or what your LinkedIn voice should be. Don’t worry. I can help.
I offer LinkedIn training sessions to you no matter where on your LinkedIn journey you are, so whether you have a profile, don’t have a profile or are somewhere in between, I will work with you to give you completely tailored advice that will ensure your LinkedIn stands out in an overcrowded platform.
And on top of that, I’ll give you all the tools to completely empower you to organise your own LinkedIn, giving you top tips so that you feel confident posting, interacting and networking like a boss.
I even record the session so you can watch it back as many times as you like!
Why not book a Call, and let’s chat about LinkedIn, or any other law firm marketing needs you may have.
