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We are a fast-growing team of marketing experts that work exclusively for lawyers and law firms.
We are best known for our joined-up thinking. We make sure your marketing, communications and business development efforts work together to bring in new clients and improve your profile.
Since our launch in 2018, we’ve worked with over 30 law firms ranging from £1m turnover to £1bn, bringing clarity and purpose to our clients’ business development. Prior to that, we have held various roles in law firms and other professional services firms over the past three decades.
From our experience working within law firms, we understand the frustration of partners being passed up on progression opportunities or not ranking as high as they deserve in the legal directories. We’ve seen first-hand ex-magic circle partners launch their own firm and struggle to get to their priorities of what they set out to achieve, quickly losing their original dream of leaving Big Law. We’re aware that city firms have tight budgets, lack capacity with fewer resource and don’t have the next level knowledge of how to grow their marketing activities. We appreciate how difficult it is to retain digital excellence for elite law firms with a global marketing team, and how to focus their effort and energy.
Maybe you’ve had a bad experience with a marketing agency before?
Maybe you’re approached all the time but isn’t going to be revolutionary?
Maybe you’re worried that no one will know your firm like you do?
Maybe using an agency wasn’t the original route you planned on?
We started TBD as we share your frustrations around digital marketing agencies not performing the way law firms need them to. We all share the belief that all lawyers and law firms should be able to access the level of marketing expertise they need.
We think that we are well placed to help you and will actually deliver what we say we will by cutting through what needs to be done. We drive results through a broad range of business development and marketing strategy, media relations, social media, communications, and key account services.
Our digital marketing team has a mix of commercial, creative and technical know-how. Driven by strategic thinking, we share the same vision of engaging lawyers and law firms digitally to focus their business and marketing strategies.
We believe that working together should be enjoyed on both sides and our blended approach has helped us retain our relationships with clients since our launch. We have since doubled in size and our growth is a result of our clients’ success, and we want you to grow with us.
Simon provides TBD’s clients with fresh ideas and best practice in a range of different marketing disciplines. He is also a LinkedIn expert and delivers training to legal professionals on how to use the platform to build their personal brand and professional network.
Prior to setting up TBD in 2018, Simon held senior marketing positions at six leading law firms, ranging from Simmons & Simmons, Osborne Clarke and Burges Salmon LLP to one of the world’s largest international law firms, Dewey Ballantine. He ran the insurance sector at Dewey Ballantine, a white shoe US law firm equivalent to a UK magic circle firm, and ran a sector group which brought in $400m in revenue.
He has deep experience of communications, marketing and business development, marketing strategy, campaign planning and interim CMO work.
Jemma is responsible for managing TBD’s day-to-day operations and ensures that everything runs seamlessly.
Thanks to her time at TBD, Jemma now has over five years’ experience of working in the legal marketing sector, having started her career in administrative roles for the Welsh Assembly Government and the NHS before moving into content writing and digital marketing and subsequently discovering that she prefers running businesses to operating in them.
Her typical responsibilities at TBD include updating the agency’s business plan and executing against it, writing proposals and pitches, project management, managing junior team members, marketing planning, organising events, handling sponsorships, and building and managing the agency’s CRM system.
With over 25 years of experience working in professional services marketing, 11 of them as Head of Marketing and Business Development at top-100 law firm Forsters, Claire has a proven track record as a legal services marketing and BD expert.
Prior to joining Forsters, Claire spent four years at Savills where she was Head of Business Development for two year. She played a key role in growing the business through strategic pitching and amplifying the reputation of its leading transactional and management teams.
Claire helps our clients with marketing strategy, pitch development, business development and marketing communications. She also provides her comprehensive legal marketing expertise as part of our Interim CMO service for boutique to medium-sized law firms.
Charlie is our digital marketing expert and a true polymath when it comes to leveraging the power of the digital realm to help our clients transform their businesses.
SEO auditing; website builds, updates, migrations, strategies and security systems; content creation; monthly KPI reporting; lead generation; and much more: Charlie does it all with profound insight and expertise, built up over 15 years working with over 200 companies spanning all sectors. It’s his passion to make our clients’ websites and digital marketing their best source of new business for them.
Sophie heads up TBD’s PR team and delivers communications and media expertise to some of the UK’s top-ranked law firms.
She is an experienced PR professional with a nose for the best news angles. Her portfolio includes managing media relations for some of the UK’s leading charities. She holds a first-class Bachelor’s degree in Journalism News from The University of Salford.
Her clients love the fact that she gets them increased levels of national and broadcast coverage, as well as trade and regional coverage.
Matt is a CIPR Accredited Public Relations Practitioner and award-winning senior marketing manager.
He has a proven ability for strategic thinking and problem solving having worked at a senior level for several professional services firms in various ‘Head of’ roles. During the last 20 years, Matt has had direct experience of marketing to private clients, corporates, professional practices and non-profit organisations.
Chloe is a highly experienced data analysis expert who helps our clients to understand and improve the performance of their digital presence.
She is extremely adept at delving into website data, social media data, SEO data and pay-per-click data to provide clients with richly detailed insights, presented in highly intuitive and visually engaging reports, dashboards and action recommendations.
Marc works with our clients to produce content that engages their target audience and drives action. He does this through strategic integrated advertising campaigns across print, digital and social media.
After graduating from Miami Ad School, where he had stints at global advertising agencies including JWT, TBWA and McCann, Marc moved to London and started his career as a copywriter and branding expert. In 2022, the ForThe100 campaign asked Mark to create their website and branding.
David is responsible for writing compelling and engaging content for our clients’ blogs, newsletters, websites and other marketing materials.
After graduating with a First Class Bachelor’s degree in German and English from the University of Oxford and obtaining a Master’s degree in Translation and Professional Language Skills from the University of Bath, he has spent the last 15 years honing his craft as a freelance language services provider, including marketing and PR translations as well as copywriting and editing.
Jacob assists Sophie, our Head of Content and PR, in working together with our clients to forge their traditional and social media strategy and get them the press coverage and impressions they deserve.
Despite his youth, Jacob has already gained plenty of hands-on PR experience, helping to launch the 100 Black Interns project and with his work on the ForThe100 campaign.
Jacob’s PR and social media work has been featured on LinkedIn for Nonprofits, and he has already become a sought-after guest speaker on podcasts and at business conferences including Elite Business Live.
TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me
