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ATTENTION: Female Founders of Law Firms in the UK
We’re not kidding. After 90 days you’ll have more clients, more time, less stress and a big cheque with the name of your favourite charity on it!
That despite being a smart, ambitious woman who knows the law like the back of her hand, nobody ever teaches you how to find new clients for your firm.
Sure, you might know a thing or two about social media or SEO, but can you really say that you’ve got yourself a consistent stream of clients walking through the door?
If you’re like many of our clients, you’ll have been wasting countless hours, both online and in-person, desperately trying to figure out where that next pay cheque is going to come from and often sacrificing your hobbies, your health and your relationships.
This only causes you to be even more reliant on your existing clients and their underwhelming rates from years gone by. You don’t want that. We don’t want that. That’s why we’re here to help you…
Founded by a marketing expert with over 20+ years of experience working for the big law firms, our agency has developed a clear and proven marketing strategy that will help you to expand your legal team, win more clients, increase your free time and reduce your stress!
Featured
The Benefits
Bringing in more clients with less effort and allowing yourself to increase your prices without the fear of losing out on business.
Our team will review and optimise your law firm’s social media, website and offline marketing strategies to not just bring in more traffic and more leads but to bring in more of the right clientele that would pay top dollar to work with you.
Our Services
We will come up with ideas, pitch them to the media and help you secure media coverage and enhance your profile.
We know exactly what editors like to cover, what will resonate with them, how to pitch and how to give you the best chance of coverage.
We’ve provided lawyers with concise media pitches that’s given them the media coverage they need and deserve. We have worked in public relations and understand their thinking, their audience and the ideas they find valuable and have relationships with journalists in the legal sector, business press and national press. So when it comes to pitching, we know what topics are keeping clients awake at night and how to get in front of the people that matter. We know exactly who to pitch to and how to do it effectively.
Our one hour accountability call will help keep you on track so you can methodically target new clients and grow existing ones.
We’ll help you deliver some of your actions and coach you through the various scenarios you’ll encounter as you expand your BD efforts.
You might find you can’t get to your BD priorities. That’s where we come in. We help you stay on top of your leads and referrals. We will suggest and encourage you to get in front of your network by following up with new contacts or clients, connecting with them on social media and suggesting when to move from marketing to them to pitching them.
Our meetings will focus your attention on growing your sales pipeline, sources of new instructions and spotting new opportunities.
We analyse your performance on LinkedIn each month and celebrate your successes and suggest improvements.
Inside our report, you’ll get a dashboard and analysis of how your content has performed, relative to your industry peers.
Our report will cover:
likes;
impressions;
engagement;
click through rate; and
recommendations to make it all better for the following month.
We provide our observations, your top posts and best practice advice on improvements.
We provide personalised LinkedIn training on how to optimise your profile and use it effectively.
We will explain everything you need to know from the basics (optimising your profile to help targets and clients find you) to the different ways you can connect and engage with clients, intermediaries and prospects (how to use it effectively).
The training is fast-paced, practical and broken down into bite-sized chunks. It’s designed to rapidly equip lawyers with the skills they need to meet their social media and marketing objectives. It’s ideal for busy lawyers who can afford very little time away from client matters.
We promise to help you make the most out of your LinkedIn account to win new opportunities and raise your profile.
We will write a bundle of evergreen blogs, optimised to position you as the opinion former, giving you time back to focus on important client matters and winning new business.
We love bringing your ideas to life. Give us a few bullet points, a target audience and an unmet need, and we’ll give you 500 words (or more) of copy that’ll grab your target’s attention and take you one step closer to winning their business. An idea in the morning is a blog at lunchtime is a lead at teatime.
Leave the thinking to us. We can suggest and plan new topics to cover that are relevant to your firm and clients, and will make news headlines.
We can also enhance your existing blogs and recycle them into evergreen content that is search-optimised and stays fresh for longer. Doing this will help improve your traffic, pre-qulify leads and grow the top of your sales funnel.
We’ll take away some of the heavy lifting by making it quick and easy for you to push out content quickly and ahead of the competition.
We will optimise a bundle of high-quality social media posts to help you stay top-of-mind.
We create hub and hero content that your target audience searches for, regularly engages with and distributes on. Which piece of content we create will depend on your social media objectives (e.g gaining more connections) and marketing objectives (e.g positioning you as the opinion former).
Maybe you want to promote a new lawyer?
Maybe you want to promote your legal directory rankings?
Maybe you’ve won or been shortlisted for an award?
Our thoughtfully created social media posts can cover a wide range of topics from important legal updates to recycling blogs. All our posts have strong calls to action to drive engagement or traffic to your website profile. We can also create visuals aligned to your firm’s brand to ensure your content stands out.
Rather than relying solely on content that informs, we ensure you are known for credible and valuable information that better showcases your expertise and client successes. We use all our best practice knowledge of social media to help craft high-impact posts that are worth sharing.
We help time-poor leaders grow their law firm and sleep better at night.
We act as CMO to achieve your high-growth marketing goals. We start by setting objectives for your business and growth then build a marketing plan that delivers on those goals.
Maybe you’d like to do less fee earning?
Maybe you’d like to win bigger clients and work on larger projects?
Maybe you’d like to hire a larger team?
Maybe you’d like to be more profitable?
We can help set marketing activites that help to deliver these goals and more.
Let us focus on delivering the strategy so you can focus on billing more time and increasing your profit.
We will manage your multi-channel marketing campaigns across all channels.
Have a great idea for three audiences? Let’s repurpose it and recycle it. Let’s use it across the various different platforms available to us. Yes, social media. Yes, PR. But a whole load more channels besides.
We do everything from managing your website and social media accounts to sending your newsletters and direct emails (and then report on KPIs). We’ll implement a digital strategy, use the right tools and best practice to get ahead with your online channels and get you organised.
You can’t do great content marketing without having the channels to support it. Every good idea needs to be used in the right channels in order to be seen. Let’s make sure that you’re seen by the widest possible client base.
We will optimise your content using headlines, subheadings and structured data.
You’re writing for your audiences but they’re not engaging with it. Why? And what can we do about that?
We’ll refresh your ideas and optimise them for your targets and get people talking about you and your content.
We do everything from headlines and subheadings to FAQs. We’ll optimise your copy to within an inch of its life to increase your return on investment.
We provide detailed analytics from our Digital100 to benchmark your firm against your competitors and help optimise your digital marketing activities.
We’ll use data and our track record to bring you the results you need to gain attention, remain front of mind for instructions and to convert that into business. Everything we do informs your strategy, planning and execution.
Inside our report, you’ll get:
a dashboard;
industry averages;
benchmarks; and
best practice guides.
Our analysis will show you:
how your competitors are performing;
how you perform on search engines;
where you lose traffic;
where your traffic comes from; and
what opportunities there are to improve your rankings
Let’s not waste time doing any old digital marketing. Let’s focus on things that make the boat go faster and further.
We provide highly accurate keyword research, using the best tools, and advice on how to use it.
We analyse your SEO performance, headlines and H2s on your website and blogs to identify how we can optimise them. We want you to perform as best as possible online which means thinking about the details.
We understand how legal cleints search online but we also understand how digital marketing works. This means we will combine what will improve your searching ranking with keywords, headings and subheadings that are easy to read and looks good on the page.
Meet the Founder
Simon set up TBD Marketing in 2018 after holding senior marketing positions at six major law firms, including Simmons & Simmons, Osborne Clarke, Burges Salmon LLP and Dewey Ballantine.
He ran the $400m insurance sector at Dewey Ballantine, a white-shoe US law firm. Prior to joining the legal sector, he worked in journalism and sales.
He specialises in digital marketing, content writing, professional services business development, integrated marketing campaigns, public relations, social media and internal communications.
Simon has loved working with over 20 female-led law firms, helping them each to scale to new heights.
Meet the Founder
Testimonials
Simon cuts through to what needs to be done to best move our firm forward. He has helped us crystallise our thinking about our plans for the future. He brings energy, breadth of experience and clarity to our discussions.
Bellevue Law
Without question, the amount of time I spent on submissions this year was a fraction compared to prior years. For this reason alone, engaging Simon was a great investment.
Lennons Solicitors
His knowledge of the legal industry is outstanding and unrivalled. I can wholeheartedly recommend Simon for any marketing or business development projects.
Flair For Recruitment
Our Results
After 90 days, you will have a crystal clear 12-month marketing strategy and everyone within your firm will know exactly how to move forward in terms of the firm’s business goals and their role in delivering that strategy.
If you’re not 100% satisfied with our service then you’re free to cancel anytime – no questions asked. Although we’re confident that you’ll be begging to stay on with us.
Regardless of whether you do or not, we also guarantee that we’ll donate £1,000 to a charity of your choice after those 90 days. Just send us the details and we’ll send the payment!
I’m offering you a FREE 30-minute consultation with me, Simon, to find out whether we can actually help you or not AND if we’re the right fit for each other.
But before you book in your consultation with me, it’s important that you understand a few things first…
Your firm must have been up and running for at least one year. We do not work with any law firms that are still within their first 12 months of trading.
We do not take on any clients for less than £1,950 (plus VAT). Every client must commit to working with us for a minimum of 3 months. You are welcome to cancel anytime after that.
You need to be coachable and willing to take onboard our advice. We have a wealth of experience and knowledge when it comes to law marketing, and clients that are appreciative of that will almost always get the best results.
If that all sounds good then you can book your FREE consultation with me, Simon, below!
FAQs
Simply put, we have a broad range of deep experience in the legal sector and know what works and what doesn’t. Every day we gain insights from other partners and law firms that we apply back into growing you and your firm.
It’s a rolling monthly contract with a three-month minimum commitment.
We are interested in keeping the relationship based on genuinely creating value and helping you meet your business goals. Unlike some marketing agencies, we don’t hold you to lengthy contracts but enough time for you to know we work well together, cover all the right bases and start seeing a return on investment.
We’re proud to retain all our law firm clients that have instructed us since we launched three years ago.
We work with clients across the UK, Europe and MENA. It doesn’t matter how close or how far you are as we deliver all the same. Much of our work is virtual but we are also up for face-to-face meetings and can travel to see you on a quarterly basis.
You will have a dedicated team member as your day-to-day contact who will also be responsible for meeting your deliverables. Our team of experts will work on specific areas to ensure you are always receiving the best person for the job. If requested, we will establish a standing monthly, or as-needed, meeting with you and your key stakeholders to review deliverables.
There is no need to upskill us as we are experienced in marketing the legal sector.
As for understanding your business and goals, we are dedicated to getting to know what growth means to you and making strategy possible.
We will have a kick-off meeting to discuss your business and interview you about your offering and how we can meet your needs (establish scope).
Aside from that, we are constantly up to date with the latest marketing trends and write detailed reports on your competitors, so we are confident we’ll have a good understanding of your firm after working together.
We will ask you to monitor key metrics to tell if the marketing we do together is working. How we do that will depend on the marketing activity you undertake. This might include new business leads, conversion and fee income.
Continuous v Intermittent Marketing. When lawyers and law firms stop their marketing efforts because they have a full caseload of clients, they lose their leads which are harder and more expensive to get back.
You need a continuous stream of new leads entering the sales funnel to build a strong pipeline so your workload doesn’t dry up.
Some leads take longer to convert than others, meaning hiring a marketing agency to do your marketing doesn’t mean you’ll have clients ready to instruct you overnight. It can take time, and many marketing activities work towards broader goals such as improving reputation, increasing profile and establishing authority.
TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me
