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Growing a firm is hard, but we can help.
You’re already an established law firm and now you want to grow and realise all your dreams when you left Big Law. That’s where we come in. We’ll help you grow your team, win new clients, gain more profile and professionalise and hone your marketing and business development activities.
Are you missing opportunities to win business because you’re working with clients, running the day-to-day business, and doing all the marketing? We give you the freedom to spend more time working with clients, winning new business and spending time with those you love. While our team of experts elevate your firm to the next level and help you deliver your original dream law firm.
Personal development plan with your career and profit objectives and how to improve your profile to help you get there
Ensuring that your multi-channel marketing campaigns are targeting the right clients and having the desired outcome
End-to-end content optimisation to improve return on investment. We cover everything from headline and H2 to structured data
Reporting and analytics from our Digital100 to benchmark your firm and optimise your digital marketing
Meetings with your internal editorial team to map out and understand goals
Analysis of your SEO performance, headlines and H2, and advice on improvements
Data from the Solicitors Regulation Authority shows that around 500 new law firms opened last year as entrepreneurial partners left larger practices to set up their own firm. They are using more innovative approaches to operating their firm and doing things differently. Don’t be left behind.
Larger law firms are becoming more agile since the COVID-19 pandemic disrupted future plans and created uncertainty. Firms are lowering overheads by moving into smaller offices and changing their culture towards flexibility, hybrid working and work/life balance. Attracting talent will become more fierce as established law firms emerge stronger.
Whilst fee income remains relatively consistent, top firms’ profitability has fallen by almost half. Several law firms also fail within the first three years. Winning the kind of work you only dream of when you first set up is quite possible with the right messaging, positioning and targeting. Let’s focus your efforts and energies.
Sometimes, you just need to get bigger in order to compete. Bigger teams, more practice areas. Whatever it takes to grow, we can help deliver so that you’ll be competing on a more level footing with larger and less agile law firms in no time.
We will come up with ideas, pitch them to the media and help you secure media coverage and enhance your profile.
We know exactly what editors like to cover, what will resonate with them, how to pitch and how to give you the best chance of coverage.
We’ve provided lawyers with concise media pitches that’s given them the media coverage they need and deserve. We have worked in public relations and understand their thinking, their audience and the ideas they find valuable and have relationships with journalists in the legal sector, business press and national press. So when it comes to pitching, we know what topics are keeping clients awake at night and how to get in front of the people that matter. We know exactly who to pitch to and how to do it effectively.
Our one hour accountability call will help keep you on track so you can methodically target new clients and grow existing ones.
We’ll help you deliver some of your actions and coach you through the various scenarios you’ll encounter as you expand your BD efforts.
You might find you can’t get to your BD priorities. That’s where we come in. We help you stay on top of your leads and referrals. We will suggest and encourage you to get in front of your network by following up with new contacts or clients, connecting with them on social media and suggesting when to move from marketing to them to pitching them.
Our meetings will focus your attention on growing your sales pipeline, sources of new instructions and spotting new opportunities.
We analyse your performance on LinkedIn each month and celebrate your successes and suggest improvements.
Inside our report, you’ll get a dashboard and analysis of how your content has performed, relative to your industry peers.
Our report will cover:
likes;
impressions;
engagement;
click through rate; and
recommendations to make it all better for the following month.
We provide our observations, your top posts and best practice advice on improvements.
We provide personalised LinkedIn training on how to optimise your profile and use it effectively.
We will explain everything you need to know from the basics (optimising your profile to help targets and clients find you) to the different ways you can connect and engage with clients, intermediaries and prospects (how to use it effectively).
The training is fast-paced, practical and broken down into bite-sized chunks. It’s designed to rapidly equip lawyers with the skills they need to meet their social media and marketing objectives. It’s ideal for busy lawyers who can afford very little time away from client matters.
We promise to help you make the most out of your LinkedIn account to win new opportunities and raise your profile.
We will write a bundle of evergreen blogs, optimised to position you as the opinion former, giving you time back to focus on important client matters and winning new business.
We love bringing your ideas to life. Give us a few bullet points, a target audience and an unmet need, and we’ll give you 500 words (or more) of copy that’ll grab your target’s attention and take you one step closer to winning their business. An idea in the morning is a blog at lunchtime is a lead at teatime.
Leave the thinking to us. We can suggest and plan new topics to cover that are relevant to your firm and clients, and will make news headlines.
We can also enhance your existing blogs and recycle them into evergreen content that is search-optimised and stays fresh for longer. Doing this will help improve your traffic, pre-qulify leads and grow the top of your sales funnel.
We’ll take away some of the heavy lifting by making it quick and easy for you to push out content quickly and ahead of the competition.
We will optimise a bundle of high-quality social media posts to help you stay top-of-mind.
We create hub and hero content that your target audience searches for, regularly engages with and distributes on. Which piece of content we create will depend on your social media objectives (e.g gaining more connections) and marketing objectives (e.g positioning you as the opinion former).
Maybe you want to promote a new lawyer?
Maybe you want to promote your legal directory rankings?
Maybe you’ve won or been shortlisted for an award?
Our thoughtfully created social media posts can cover a wide range of topics from important legal updates to recycling blogs. All our posts have strong calls to action to drive engagement or traffic to your website profile. We can also create visuals aligned to your firm’s brand to ensure your content stands out.
Rather than relying solely on content that informs, we ensure you are known for credible and valuable information that better showcases your expertise and client successes. We use all our best practice knowledge of social media to help craft high-impact posts that are worth sharing.
We help time-poor leaders grow their law firm and sleep better at night.
We act as CMO to achieve your high-growth marketing goals. We start by setting objectives for your business and growth then build a marketing plan that delivers on those goals.
Maybe you’d like to do less fee earning?
Maybe you’d like to win bigger clients and work on larger projects?
Maybe you’d like to hire a larger team?
Maybe you’d like to be more profitable?
We can help set marketing activites that help to deliver these goals and more.
Let us focus on delivering the strategy so you can focus on billing more time and increasing your profit.
We will manage your multi-channel marketing campaigns across all channels.
Have a great idea for three audiences? Let’s repurpose it and recycle it. Let’s use it across the various different platforms available to us. Yes, social media. Yes, PR. But a whole load more channels besides.
We do everything from managing your website and social media accounts to sending your newsletters and direct emails (and then report on KPIs). We’ll implement a digital strategy, use the right tools and best practice to get ahead with your online channels and get you organised.
You can’t do great content marketing without having the channels to support it. Every good idea needs to be used in the right channels in order to be seen. Let’s make sure that you’re seen by the widest possible client base.
We will optimise your content using headlines, subheadings and structured data.
You’re writing for your audiences but they’re not engaging with it. Why? And what can we do about that?
We’ll refresh your ideas and optimise them for your targets and get people talking about you and your content.
We do everything from headlines and subheadings to FAQs. We’ll optimise your copy to within an inch of its life to increase your return on investment.
We provide detailed analytics from our Digital100 to benchmark your firm against your competitors and help optimise your digital marketing activities.
We’ll use data and our track record to bring you the results you need to gain attention, remain front of mind for instructions and to convert that into business. Everything we do informs your strategy, planning and execution.
Inside our report, you’ll get:
a dashboard;
industry averages;
benchmarks; and
best practice guides.
Our analysis will show you:
how your competitors are performing;
how you perform on search engines;
where you lose traffic;
where your traffic comes from; and
what opportunities there are to improve your rankings
Let’s not waste time doing any old digital marketing. Let’s focus on things that make the boat go faster and further.
We provide highly accurate keyword research, using the best tools, and advice on how to use it.
We analyse your SEO performance, headlines and H2s on your website and blogs to identify how we can optimise them. We want you to perform as best as possible online which means thinking about the details.
We understand how legal cleints search online but we also understand how digital marketing works. This means we will combine what will improve your searching ranking with keywords, headings and subheadings that are easy to read and looks good on the page.
We have decades of legal sector experience and the skills, knowledge and training to provide exceptional service and outstanding results. Leveraging the team’s broad range of skills, we suggest tailored solutions.
The digital marketing landscape is constantly changing which is why we offer best practice advice at the forefront of the industry and stay ahead of emerging trends by investing in the latest technologies.
We have in-depth knowledge of all areas of marketing, implementing marketing tactics and optimising results. With strategic thinking, we convey the right message across the right channels and deliver tangible results.
We have first-hand experience working inside law firms and understand the sector, clients and strategy. We are excellent at spotting opportunities to attract new targets and grow existing clients.
When we spot an idea, we exploit it quickly before others consider how they would use it. This is driven by our PR mind-set and gives you a first mover advantage.
Our service is turnkey so all your bases are covered. Instead of using social media, PR and digital marketing teams that work in silos, we work closely together to achieve the best results.
We are personally invested and go above and beyond to get you what you need, when you need it. We establish the best way forward to achieve your objectives and cut through what needs to be done.
We promise to always bring you best practice and fresh ideas at all points of the marketing mix and across the business development spectrum, and be transparent about our fees.
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CTA – NEWSLETTER (MAILCHIMP > SUBSCRIPTION)
To take Bellevue to the next stage of their development. They had heavily relied on their existing networks to generate new business and attract new talent.
TBD was asked how they could help move the firm to the next level of development.
We were initially instructed on the basis that the firm needed ‘to do some more marketing’. We asked ‘Why?’ and found that the real drivers were to do with headcount, reach, revenues and profitability.
We spent the first few months together getting the internal resources aligned to doing more marketing along the lines of what we are proposing for SRM. We digitised their approach (where necessary) and focused on bringing in new business in one area: employment.
We are now shifting efforts onto CRM and business development in their disputes practice.
We doubled revenue and web traffic.
We created compelling content for them to share with their audiences (both evergreen and topical).
We brought them new business development opportunities.
They are now busier in employment than they have ever been – and we have played our part in that being the case.
For a fixed-fee of £399, schedule a 30-minute call with us on how to take your firm’s marketing to the next level.
We’ll discuss your current marketing performance against your competitors and give you three actionable ideas that you can implement immediately (or we can).
Simply put, we have a broad range of deep experience in the legal sector and know what works and what doesn’t. Every day we gain insights from other partners and law firms that we apply back into growing you and your firm.
It’s a rolling monthly contract with a three month minimum commitment.
We are interested in keeping the relationship based on genuinely creating value and helping you meet your business goals. Unlike some marketing agencies, we don’t hold you to lengthy contracts but enough time for you to know we work well together, cover all the right bases and to start seeing return on investment.
We’re proud to retain all our law firm clients that have instructed us since we launched three years ago.
We work with clients across the UK, Europe and MENA. It doesn’t matter how close or how far you are as we deliver all the same. Much of our work is virtual but we are also up for face-to-face meetings and can travel to see you on a quarterly basis.
You will have a dedicated team member as your day-to-day contact who will also be responsible for meeting your deliverables. Our team of experts will work on specific areas to ensure you are always receiving the best person for the job. If requested, we will establish a standing monthly, or as-needed, meeting with you and your key stakeholders to review deliverables.
There is no need to upskill us as we are experienced in marketing the legal sector.
As for understanding your business and goals, we are dedicated to getting to know what growth means to you and making strategy possible.
We will have a kick-off meeting to discuss your business and interview you about your offering and how we can meet your needs (establish scope).
Aside from that, we are constantly up to date with the latest marketing trends and write detailed reports on your competitors, so we are confident we’ll have a good understanding of your firm after working together.
Step 1: You call, email or try one of our packages.
Step 2: We have a call to discuss scope and your marketing needs.
Step 3: We propose deliverables and timescales, including breakdown of costs.
Step 4: You decide to instruct us and sign relevant contracts.
Step 5: We have a kick-off meeting with you/your team.
We will ask you to monitor key metrics to tell if the marketing we do together is working. How we do that will depend on the marketing activity you undertake. This might include new business leads, conversion and fee-income.
Continuous v Intermittent Marketing. When lawyers and law firms stop their marketing efforts because they have a full caseload of clients, they lose their leads which are harder and more expensive to get back.
You need a continuous stream of new leads entering the sales funnel to build a strong pipeline so your workload doesn’t dry up. Some leads take longer to convert than others, meaning hiring a marketing agency to do your marketing doesn’t mean you’ll have clients ready to instruct you overnight. It can take time, and many marketing activities work towards broader goals such as improving reputation, increasing profile and establishing authority.
TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me
