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This quarterly report celebrates the leading voices in the UK’s legal sector. Well, except for law firm leaders, as they have their own report.
We have identified around 1,200 people who work at the top 200 firms and top 30 barristers chambers who might make it into the top 100 positions each quarter. They don’t have to be solicitors or barristers, as long as they work at the firm or chambers and they use LinkedIn proficiently, they’re in.
We exclude future trainees as we feel that their time will come. But we do include non-execs and those who work at the firms in an advisory capacity as we feel that they do represent the brand.
Every firm is given a fair opportunity to be represented. The choices are made by the data. It’s not opinion that dictates which people get ranked, it’s their influence.
One thing we have covered in a lot of our recent training (now 1,500 lawyers and counting…) is that where these creators are today should be seen as inspiration, but not necessarily where you’d start out.
Can you emulate Joel Shen’s Top Voice if you start out this week? Unlikely. But can you work towards achieving what he and these others have on LinkedIn? Definitely. They are, all of them, first and foremost, nice people.
Congratulations to all those who made the list – and keep up the great work.
I hope you find this report useful and that you’ll consider using it to train your people how to get the most out of this unique platform.
The rules are that each of the listed people works at a top 200 UK law firm (excluding Managing Partners, Senior Partners, CEOs, Lawyers at non-UK firms and Founders).
We look at the top 75-100 posts by people working at these firms and pivot that data to sift out the best-performing individuals.
We use a sum of total likes + (4*total comments) to create a power score for each post.
We tot up the power scores for posts for each person and come up with two scores: total power score and average power score per post. We then combine total power score and 2*average power score to create an overall power score per person.
Should you be ranked in our Top 100?
The report includes a link to a calculator where you can work out whether you should be included in our Top 100.
If your power score:
is over 10,000, you’d rank in the top 10
is over 4,000, you’d rank in the top 25
is over 1,300, you’d rank in the top 100
So if you score anything over 1,000, please do drop us a line and we’ll include you in our future rankings.
Everyone on Linkedin has a voice. What’s yours?
LinkedIn is the digital key to business success. We provide Linkedin training sessions for businesses and individuals to get the most out of LinkedIn. Whether you’re just starting out or need a helping hand in generating more reach, our programmes are designed to equip you with the skills and strategies needed to stand out in today’s competitive professional landscape.
TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me
