Imagine if you had a dedicated, diarised hour every week for some desk-based BD and marketing?
Time to Nudge your BD and marketing work in the right direction with TBD Marketing’s live weekly virtual training sessions.
The best way to eat an elephant is one bite at a time.
Imagine how much progress you could make with all those BD and marketing tasks you keep putting off, if only you dedicated just one hour a week to tackling them!
Especially with the benefit of expert guidance and support, a wealth of real-life examples and set tasks, and a community of fellow professionals.
That’s the beauty of The Nudge: each week, you will spend no more than 60 minutes being guided by us in real time via Zoom as you complete a single BD and marketing task in the virtual company of your fellow club members.
Our golden rule here at TBD: we never ask you to do something we aren’t willing to do ourselves – so during each session, our founder Si will not only share his wealth of expertise with you but also join you in completing that week’s task.
One hour a week may not sound like a lot. But, just like interest, your efforts will compound over time – and before you know it, you will have eaten the entire BD elephant from trunk to tail. And perhaps be left hungry for more.
And there’s no need to eat any frogs! Because, although perhaps a little daunting at first, every task we tackle together will be fun and rewarding – and bring you tangible results.
When you are part of The Nudge club, you will receive an email from us every Thursday afternoon containing that week’s BD and marketing task, together with all the relevant information you will need to complete it.
Then – and this is where the magic happens – on Friday morning between 9 am and 10 am, The Nudge Club will assemble on Zoom and you will tackle the weekly BD and marketing task in real time with our support and in the company of your fellow club members.
We will talk you through the best way to approach each task. You can ask us questions, get our feedback, and discuss your work with other club members. All in real time.
OR you can just join the call, tackle the task quietly and yet still be held accountable among a group of like-minded professionals.
The questions and answers generated during each Q&A session will then be fed by us into a knowledge bank that you will have unlimited access to.
Are you a senior associate or law-firm partner struggling to find the time and motivation to do your BD and marketing work?
Or do you feel overwhelmed at the thought of getting started on your BD and marketing journey, and are unsure where and how to begin?
Or maybe you just want a diarised, accountable time and you’re keen to be part of a club that gives you both those things?
Then the Nudge, our BD and marketing club for lawyers, is the ideal solution for you.
Attention Heads of BD and Heads of L&D: The Nudge may be the perfect package for your people
If you are a Head of BD or Head of L&D and looking for new ways to inspire your firm’s lawyers to learn about, and get stuck into, business development and marketing – which is crucial to their own success and that of the firm – then the Nudge could be just the ticket.
The Nudge offers your lawyers a fresh, interactive, hands-on approach that allows them to make incremental, weekly progress in their BD and marketing work, which they can log in your firm’s CPD system.
Interactivity. Accountability. Results.
The Nudge delivers this and more in spades.
All of the work you complete during the 46-week span of The Nudge will leave you with better BD and marketing instincts and habits, and mean that you are alert to career-enhancing opportunities whenever and wherever they arise. And you will have grown the confidence to create those opportunities for yourself.
Here are just some of the key benefits of The Nudge:
The Nudge club will be hosted by none other than our founder, Simon P Marshall. Si’s superpower is to take his 20+ years of experience in digital marketing and BD for lawyers and law firms, and distil this expertise into small, practical steps that you can take to quickly achieve results.
And because our golden rule is never ask you to do something we aren’t willing to do ourselves, Si will not only guide and support you during each weekly session, but also complete that week’s task alongside you.
For just £75 a month, you will be able to complete four hours of dedicated and supported BD and marketing tasks whilst working from home or at your desk – no need to travel anywhere, do any pre-reading or complete any homework.
Every task we set will be completed by you and your fellow The Nudge club members within each weekly, hour-long session – an hour that you can log as CPD in your firm’s time-recording system. This leaves you free to focus on your day job for the rest of your working week.
The carefully chosen tasks you will complete as part of The Nudge Club each result in tangible outcomes from the outset.
Yet they also build on each other to provide you with a comprehensive suite of BD and marketing tools across all four major buying points – comms, marketing, BD and CRM/Key Account Management – to help you capitalise on your freshly burnished profile and new-found skills.
When you become a member of The Nudge, the skills you learn and the community you will be part of will stay with you for the rest of your career. The knowledge bank we create together will always be available to you.
Perhaps you are looking to take a step forward in your career – make partner, be promoted, get a pay rise, or move roles or firms. There is no getting away from it: a core set of BD and marketing capabilities as a lawyer are an essential part of any senior role.
You may well have an existing marketing and BD team in place at your firm. However, The Nudge is an independent club that supports you, not your employer, in ensuring that you take regular, bite-size actions to push your marketing business development forward. This in turn will greatly help you take your career to the next level and beyond.
Would you like to pay monthly or annually? Click your preferred option and make the payment via Hubspot/Stripe.
You'll get an email receipt from us. You'll receive another email on the next Thursday with your first task.
We will have sent you a meeting invite for Friday morning. Just click the Zoom link to join the meeting . See you there!
This pricing is exclusively for the first 50 members of The Nudge.
Prices will increase at:
If you’re a Head of BD, Head of L&D, or Partner and would like to sign up a group of people, we have a team pricing structure, which also includes a quarterly accountability call with a member of the team.
*Prices exclude VAT.
The Nudge is primarily aimed at senior associates and law-firm partners (PQE+5 upwards) who struggle to get their marketing and BD tasks done, or who lack confidence in this area. However, more junior or more senior lawyers, as well as barristers, may also benefit from joining our club and completing the BD and marketing tasks we will set for you.
We think that the true magic of The Nudge takes place by attending our Club meetings ‘live’ and taking part in real time alongside like-minded colleagues. This cannot really be replicated by watching a session back. This is also why we want to encourage our club members to attend whenever possible.
TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me
