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Have you ever had that feeling that nobody quite understands how good your law firm is?
Often, that’s because you haven’t had a chance to refresh your positioning recently, and to really showcase the best of what you do, to the market.
When your brand starts to look old and tired, it’s easy for your clients to think your firm is the same. A Brand Refresh is perfect to liven up not only your brand materials and marketing, but the whole of your firm and outlook too.
We’ll look at the brand you have, and make it better.
Looking at your competitors, we’ll analyse what makes them tick and what they do well, and then make you stand out even more.
From analysing your mission statement and company ethos, to redesigning your firm’s logo, re-establishing your tone of voice, and giving you a suite of guidelines that will ensure a consistent look and voice across your brand, we’ll take care of it all.
The most important thing we do is to reflect your business as it is today, and as you want it to be tomorrow.
It all starts with a discussion – we’ll talk about your firm’s aims, your ethos, and your mission.
From this, our team of experts will help you to refresh your tone of voice, and the words that are the pillars of your brand.
Then our design team will move on to redesign your logo and colour palette, with images and logos that can be used in any format, on or offline.
Typography, positioning, and tone will all be included in a comprehensive brand guidelines package that you can then use to refresh anything; from signage to business cards, websites to social media, brochures to video; ensuring that all of your marketing matches your brand new look and feel.
The Pareto Principle is very simple, yet extremely effective when it comes to your law
In six weeks’ time, I am doing a talk for the PM Forum – a
TBD is a marketing agency that works for lawyers and law firms, offering marketing, business development and key account services.
Call us: 020 3633 0899
Email us: the.team@2bd.me
